Publications:

Hirschhäuser, V., & Winter, S. (2024). Moral Comments in Social Media: Analyzing the Role of Ideology-Matching Moral Framing and Impression Motivation in the Persuasive Effect of User Comments on YouTube. Mass Communication and Society, 1–26. https://doi.org/10.1080/15205436.2024.2415019

Weber, S., Appel, M., Steffens, M. C., & Hirschhäuser, V. (2023). Just a joke? Can sexist comedy harm women’s cognitive performance?. Psychology of Aesthetics, Creativity, and the Arts, 17(5), 608–618. https://doi.org/10.1037/aca0000369

Presentations:

Winter, S., Möring, J. N. R., Merz, P., Hirschhäuser, V.,  Maslowska, E., Von Sikorski, C. (2023).Targeting against disinformation: An experimental test of generic and microtargeted corrections in social media at the 108th AEJMC Annual Conference, San Francisco

Hirschhäuser, V., & Winter, S. (2023). The Persuasive Effect of User Comments on YouTube in Moral Discourse: Exploring the Influence of Ideology-Matching Moral Framing and Impression Motivation in the Context of Social Media. Paper presented at the 13th Media Psychology conference of the German Psychological Society DGPs, Luxembourg.

Möring, J. N. R., Hirschhäuser, V., Von Sikorski, C., Maslowska, E., Winter, S. (2023). Targeting against disinformation: The effect of microtargeted corrections on the impact of fake news. Poster presented at the 13th Media Psychology conference of the German Psychological Society DGPs, Luxembourg

Hirschhäuser, V., & Winter, S. (2022, September). Selective exposure and morality: The effect of moral comments and group processes on information selection in social media. Paper presented at the 52nd DGPs Congress, Hildesheim, Germany.

Hirschhäuser, V. & Winter, S. (2021, May). The Influence of Moral Framing and Impression Motivation on the Persuasive Effect of YouTube Comments. Paper presented at the annual conference of the International Communication Association. Virtual Event.

Hirschhäuser, V. & Winter, S. (2021, September). “That’s immoral!” The influence of morally-framed arguments and identification processes on information selection in social media. Poster presented at the Media Psychology conference of the German Psychological Society DGPs. Aachen, Germany.

Hirschhäuser, V., & Winter, S. (2022, May). “That’s immoral!” The influence of morally-framed arguments and identification processes on information selection in social media. Poster accepted for presentation at the annual meeting of the International Communication Association (ICA), Paris, France.

• Moral Debates in Social Media (Moral Reframing)
• Information selection in digital media environments
• opinion formation and in social networks
• Persuasive effect of user comments
• Influence of media interventions on attitude

Since March 2024: Study Manager in the Department of Psychology, RPTU University Kaiserslautern-Landau

2019-2024: Research assistant and doctoral candidate at the Institute for Communication Psychology and Media Education, Department of Media Psychology, University of Koblenz-Landau/RPTU University Kaiserslautern-Landau (doctorate in March 2025)

2017–2018: Freelancer at the Institute for Strategy and Communication in Frankfurt am Main

2016–2019: Master's degree in Psychology with a focus on Communication and Media Psychology, University of Koblenz-Landau

2016: Internships at the Institute for Strategy and Communication and at Publicis Pixelpark

2012–2015: Bachelor's degree in Applied Psychology with a focus on Market, Advertising, and Media Psychology, Hochschule Fresenius Frankfurt am Main